Blog: CX Strategy & Digital Consulting
Recent Posts
Despite lackluster smartwatch sales, Apple’s innovations typically set the precedent for the industry. But, in 2013, the tech giant launched another tool that has yet to see widespread...
Every business leader knows that blasting consumers with generic messages is not an effective engagement strategy. Instead, organizations are striving to identify the right time and place to serve...
Fostering long-term customer relationships is a critical part of business and like other industries, health insurance companies are striving to build relationships with consumers.Health insurance...
Tomorrow’s customers will be very different than yesterday’s customer. They will be connected, skeptical, and quick to move on if they are not satisfied with an experience. They...
At this year's AHIP Institute health insurance conference show in Nashville, the "consumer" was everywhere. Nearly everyone was talking about member engagement, customer experience,...
Driverless and Wi-Fi enabled vehicles are transforming the automotive experience. These futuristic cars are designed to make our lives easier by allowing us to focus on other tasks besides getting...
It’s virtually impossible to discuss customer experience without mentioning “omnichannel.” Customers have become accustomed to using multiple digital touch points to interact with...
The recent airbag recall of more than 30 million vehicles by Takata has drivers concerned about whether their cars are safe, and confused about what to do next. It also has automakers concerned...
The IT-marketing dynamic serves as a critical one in today’s marketplace. For marketers, a close connection with IT means having direct access to customer data—a top priority of all...
The Congressional Budget Office estimates that 26 million more people will be insured by 2017 under the Affordable Care Act. As millions of new consumers shop for health insurance, the pressure is...