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Blog: Strategy

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Forging Healthcare’s Path to Customer Centricity

As millions of consumers flood the market, the lines between traditional insurance and consumer-driven insurance plans will begin to blur.Over time, the number of consumers purchasing healthcare...

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Modern Marketers Take on Big Data

Delivering the right message to the right customer, at the right time, through the right channel is not the future of marketing, it’s today’s reality. Mastering this reality enables...

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Get Ready for the 2020 Customer

We live in the age of customer experience where anticipating the needs of customers is a mainstream strategy for many enterprise companies. Forward-thinking organizations, however, know that in the...

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Five Steps for Accelerating Sales Growth

These fall months have loyal football fans all over the country cheering for their favorite teams. As is true for organizations, NFL teams wouldn’t go far without the support of their biggest...

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Customizing the Customer Experience

Today, the companies that are able to differentiate on the customer experience are a step ahead of the competition. But, in order for a company to successfully compete on the customer experience,...

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Study: Crafting a Unified Customer Experience Strategy

Providing customers with satisfying – and enjoyable – support experiences has never been more important, both in terms of serving customers effectively while differentiating the...

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Three Hurdles Facing B2B Lead Generation

Current trends in B2B marketing have made lead generation increasingly complex. Overall, B2B lead generation requires a significant investment in time, effort, and energy compared to B2C marketing...

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Five Steps Toward a Sound Data Segmentation Strategy

The sheer amount of Big Data—both structured and unstructured—streaming into organizations today often makes data collection and analysis an overwhelming task even for the most...

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Delivering a Psychic Brand

This article was originally published in the Fall 2013 issue of Customer Strategist.Technology continues to progress from the age of responsive platforms to predictive analytics. Companies are now...

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Healthcare Reform and the Patient-Centric Culture of the Future

As the healthcare landscape begins to transform with the Affordable Care Act, so must healthcare providers’ approach to customer service.Payors and providers can no longer focus solely on B2B...

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