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Blog: Customer Acquisition

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Connecting the Dots between Marketing and Sales

Marketing and sales departments often exist in silos. As a result, a disconnect forms between their efforts, which can lead to a number of missed opportunities on both sides. In this video,...

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The Top 10 Digital Demand Best Practices for Lead Generation

Digital marketing and online lead generation is growing rapidly and is therefore rapidly becoming a recognized discipline within the digital marketing arena.Studies show the proportion of companies...

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Personalizing Healthcare Messaging for High Open Rates

The healthcare system can be a labyrinth of choices for patients and their families, especially ones who are dealing with a newly diagnosed condition and are still experiencing shock. Apart from...

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Three Pertinent Customer Data Points to Keep Sales in the Loop

Data is in overdrive. In order to deliver the personalized experiences that customers have come to expect, organizations must be able to keep pace with the elevated quantity of customer data and...

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Addressing Customer Growth with Service Innovation

When growing a new business, it’s essential for the given company to provide efficient service that builds loyalty and satisfaction from the start. For one leading Internet service provider,...

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Five Opportunities to Improve Healthcare Service

The state of healthcare in the United States has been in the spotlight for years, only ramping up in public scrutiny in the past months. Changes to the healthcare landscape and the influx of new...

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Seven Essential Customer Data Points for Sales Success

Data is the key to success. Having the right information in hand can make a difference between closing a sale and losing a customer.Businesses—like individuals—get one chance to make a...

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The Evolution of Social Selling in 2014

In recent years, sales teams have successfully leveraged social media to build and strengthen customer relationships. And as 2014 ramps up, new trends in social media will shape how these sellers...

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Use Data to Make Your First Impression Count

We only get one chance to make a first impression. Whether we’re meeting someone in our personal lives or making a new business contact, we have mere seconds to make that impression count....

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Revolutionizing Lead Generation Through Digital Media

This article was originally published in the Winter 2013 issue of Customer Strategist.Preparing for the future is no easy task. But savvy business leaders understand that rather than being an...

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