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Blog: Sales and Revenue Growth

Recent Posts

Why Attribution is Critical to an Omnichannel Customer Experience

The omnichannel customer experience has become a must-have for retailers, but businesses still struggle to provide a seamless, interconnected experience. And without an attribution model, companies...

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Search, Display Lead Marketing’s Digital Transformation

The customer experience revolution has spawned a digital transformation for businesses. As a result, many firms have begun integrating “digital” marketing into their enterprise strategy...

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Three Search Engine Optimization (SEO) Tips to Jumpstart Your Marketing Campaign

The days of one-to-many marketing in the healthcare and pharmaceutical industries are long gone. Just like in other industries, healthcare companies are increasingly putting consumers at the center...

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Two Data-Driven New Year’s Resolutions for Digital Entertainment Providers

As we move bravely into 2015, it’s a great time to think about steps that can be taken to make improvements to our businesses. Many executives in this industry have two areas that are top of...

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Six Steps to Achieving Personalized Chat Interactions

A growing number of companies are experiencing the benefit of online chat for customer service and sales as a powerful, cost-effective engagement platform. However, the key for effective chat is to...

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Getting the Most From Your Integrated Marketing Efforts

Consumers live online. Gone are the days of dial-up. Today’s consumers carry immediate Web access in the palms of their hands at all times. As more and more consumers increasingly adopt the...

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Part II: Top Considerations for Mastering Digital Marketing ROI

Calculating the ROI of digital marketing activities is a challenge facing many organizations. For instance, how can marketers justify the benefits of a video “share” or a social media ...

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Part I: Top Considerations for Mastering Digital Marketing ROI

#discovery { display: none; }Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must...

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Digital Marketing and the Groundhog Day Parallel

Digital marketing is a lot like the movie Groundhog Day. In that 1993 comedy, TV weatherman Phil Connors (Bill Murray) re-lives the same day over and over, constantly testing and refining new...

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Marrying Predictive Analytics with Sales for Greater ROI

Understanding the rapid pace of change in today's business environment is no simple task. Customer sentiment changes rapidly and churn rates wreak havoc with bottom-line results. As a result,...

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