Blog: Sales and Revenue Growth
Recent Posts
The omnichannel customer experience has become a must-have for retailers, but businesses still struggle to provide a seamless, interconnected experience. And without an attribution model, companies...
The customer experience revolution has spawned a digital transformation for businesses. As a result, many firms have begun integrating “digital” marketing into their enterprise strategy...
The days of one-to-many marketing in the healthcare and pharmaceutical industries are long gone. Just like in other industries, healthcare companies are increasingly putting consumers at the center...
As we move bravely into 2015, it’s a great time to think about steps that can be taken to make improvements to our businesses. Many executives in this industry have two areas that are top of...
A growing number of companies are experiencing the benefit of online chat for customer service and sales as a powerful, cost-effective engagement platform. However, the key for effective chat is to...
Consumers live online. Gone are the days of dial-up. Today’s consumers carry immediate Web access in the palms of their hands at all times. As more and more consumers increasingly adopt the...
Calculating the ROI of digital marketing activities is a challenge facing many organizations. For instance, how can marketers justify the benefits of a video “share” or a social media ...
#discovery { display: none; }Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must...
Digital marketing is a lot like the movie Groundhog Day. In that 1993 comedy, TV weatherman Phil Connors (Bill Murray) re-lives the same day over and over, constantly testing and refining new...
Understanding the rapid pace of change in today's business environment is no simple task. Customer sentiment changes rapidly and churn rates wreak havoc with bottom-line results. As a result,...