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Blog: Sales and Revenue Growth

Recent Posts

Cold Calls Dwindle as Insurance Agents Warm Up to Digital Marketing

Many personal and commercial banking professionals operate under the ‘spend money to make money’ mantra. Insurance agents are no different. Because these independent contractors invest...

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Four Ways to Prepare for Google’s Mobile-Friendly Algorithm Changes

Tomorrow, Google will unveil a new algorithm update that includes using mobile friendliness as a major ranking factor in mobile search results.As a starting point, it’s important to note that...

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The Payer’s New Roadmap to Acquiring Members

The healthcare industry is undergoing a massive change as millions of consumers explore different options for insurance coverage, some for the first time. Approximately 44 million more people are...

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Three “IT” Questions for Managing the Multiscreen Customer Experience

Multiscreen viewing habits are on a steady incline. More and more consumers bounce from screen to screen throughout their days, engaging with brands across numerous platforms. Faced with this...

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Five Ways to Get the Most from Your Sales Chat Efforts

The world has adopted a new buying paradigm: Customers research products across myriad sites and devices before making a buying decision. In response, organizations must be present and proactively...

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Why Attribution is Critical to an Omnichannel Customer Experience

The omnichannel customer experience has become a must-have for retailers, but businesses still struggle to provide a seamless, interconnected experience. And without an attribution model, companies...

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Search, Display Lead Marketing’s Digital Transformation

The customer experience revolution has spawned a digital transformation for businesses. As a result, many firms have begun integrating “digital” marketing into their enterprise strategy...

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Three Search Engine Optimization (SEO) Tips to Jumpstart Your Marketing Campaign

The days of one-to-many marketing in the healthcare and pharmaceutical industries are long gone. Just like in other industries, healthcare companies are increasingly putting consumers at the center...

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Two Data-Driven New Year’s Resolutions for Digital Entertainment Providers

As we move bravely into 2015, it’s a great time to think about steps that can be taken to make improvements to our businesses. Many executives in this industry have two areas that are top of...

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Six Steps to Achieving Personalized Chat Interactions

A growing number of companies are experiencing the benefit of online chat for customer service and sales as a powerful, cost-effective engagement platform. However, the key for effective chat is to...

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