Blog: Sales and Revenue Growth
Recent Posts
Much like consumers, B2B prospects are doing their homework before they engage with a sales associate. Sixty-eight percent of buyers have increased the amount of content they consume to help guide...
Customer experience journey mapping is widely embraced as the process for helping brands visualize and optimize the customer experience. However, the Internet of Things (IoT) could tear a massive...
Customers use an assortment of digital touchpoints when researching products. These journeys aren’t linear—customers will often return to a website or another reference point to re...
By now, most business leaders are aware that customer experience matters, and that success will be defined by the ability to exceed customer expectations. In fact, Gartner reports that 89 percent...
Despite its nostalgic undertones, the term “traditional” used to describe technology now substitutes as code for old and expensive. Rather, the transition to digital brings with it the...
Consumers, employees, and companies are more connected than ever, generating tremendous amounts of data that provide clues to their needs and preferences. For salespeople, understanding the impact...
When researching products, customers use a wide range of digital touchpoints before making a purchase. Throughout their buying journeys, customers often have questions about a product or service...
Companies everywhere hold up Amazon as the pinnacle of digital strategy. This is largely due to Amazon’s recognition of its customers’ evolving behaviors and its success in meeting...
The Congressional Budget Office estimates that 26 million more people will be insured by 2017 under the Affordable Care Act. As millions of new consumers shop for health insurance, the pressure is...
Your customers are using an assortment of digital channels, including the web, mobile, and social, to learn about products, services, and brands. But is your marketing team taking the steps...