Blog: Learning and Knowledge

Becoming a customer-focused organization starts with a company’s culture. Organizational leaders must provide clear guidance on what is expected of their employees and the proper training and...

Customer centricity has become a business imperative. While many companies talk about being customer-focused, they are committing acts that will not only fail their customers, but also risk putting...

When researching products, customers use a wide range of digital touchpoints before making a purchase. Throughout their buying journeys, customers often have questions about a product or service...

Since the global financial crisis, sales leaders have had to cope with new industry challenges and changing customer expectations. How are the best creating competitive advantage? TTEC...

Tomorrow’s customers will be very different than yesterday’s customer. They will be connected, skeptical, and quick to move on if they are not satisfied with an experience. They...

Cybersecurity threats have become an unavoidable part of doing business today. Businesses across industries are undergoing a digital transformation but these innovations also carry security risks...

Customers today have myriad ways of reaching businesses from email and social media to video chat and the phone. As a result, customer and associate interactions are becoming increasingly complex...

Companies everywhere hold up Amazon as the pinnacle of digital strategy. This is largely due to Amazon’s recognition of its customers’ evolving behaviors and its success in meeting...

The IT-marketing dynamic serves as a critical one in today’s marketplace. For marketers, a close connection with IT means having direct access to customer data—a top priority of all...

Employees who are committed to creating value for their employers give these companies a clear advantage over competitors, however few employees are actually engaged in their jobs. Worldwide, only...