×

Blog: Learning and Knowledge

Recent Posts

The Seven Pillars of Paid Search

When customers look for information about products or services, their first stop invariably is the use of a search engine. Because search engines are used so often by customers, paid search now...

Continue Reading...
Seven Essential Customer Data Points for Sales Success

Data is the key to success. Having the right information in hand can make a difference between closing a sale and losing a customer.Businesses—like individuals—get one chance to make a...

Continue Reading...
Rules of Employee Engagement

Engaged employees are the backbone of an organization. But while business leaders recognize the importance of an engaged workforce, several organizations have been facing high levels of...

Continue Reading...
Unlocking the Genius Within

The world is being bombarded with data. With every click of a mouse, every purchase at a store, and every other interaction, customers are sending crucial information that organizations can...

Continue Reading...
In Need of Seasonal Employees? Hire Brand Advocates

It’s the season to be jolly. As customers make the last mad dash to stores to tick the final item off their holiday shopping lists, organizations are doing their utmost to leverage the...

Continue Reading...
Three Steps to Closing the Gaps in Sales Performance

No sales organization is perfect, but to succeed, sales teams need the tools to help them close performance gaps and engage with customers.With inadequate knowledge of the organization’s...

Continue Reading...
What Is MOM ? (the Mother of all Models) And What Does it Do?

When it comes to making decisions, today’s executive has access to roughly 1,000 times more data and 1,000 times more powerful analytic and computational tools than was available in 1993,...

Continue Reading...
Modern Marketers Take on Big Data

Delivering the right message to the right customer, at the right time, through the right channel is not the future of marketing, it’s today’s reality. Mastering this reality enables...

Continue Reading...
Five Steps Toward a Sound Data Segmentation Strategy

The sheer amount of Big Data—both structured and unstructured—streaming into organizations today often makes data collection and analysis an overwhelming task even for the most...

Continue Reading...
Mapping the Social Fabric of an Organization

A company is only as successful as its employees. Therefore, businesses must first identify the most influential people in the organization who will play key roles in moving their companies forward...

Continue Reading...

Pages