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Blog: Growth Services

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Research Shows Digital Transformation Maturity Across the Enterprise

A recent report, “The State of Digital Transformation,” echoes what business leaders of every stripe are realizing: digital is pervasive. Firms are under pressure to adapt or create new...

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Ignite B2B Sales in 2019 With 5 New Year’s Resolutions

With the New Year approaching, sales executives are looking ahead for how to meet their 2019 sales targets. It’s a perfect time to take stock of how your business is operating and set...

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3 Ways to Rewrite the Retail Playbook

At a recent CommerceNext conference in New York City, retailers shared ideas and insights on how they’re changing their playbook to meet the needs of today’s customer. Here are three...

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Uncover Profits By Measuring Customer Lifetime Value

Customer lifetime value (CLTV) is an important tool that companies can use to allocate their resources to gain the most benefit. It’s a metric that measures the amount of value a customer...

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How to Sell to an SMB

When selling to small and midsized businesses (SMBs), the first step is to throw out your big business playbook. SMBs face a unique set of challenges that call for different selling strategies....

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Don’t Automate Your Way Into Obscurity

The automotive industry isn’t about products anymore. It’s about relationships. Vehicles are becoming more and more alike, and even impressive technology is being co-opted and...

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Four Ways to Unlock Sales Opportunities in Service Interactions

Let’s face it: consumers are immune to fliers, telemarketing calls, and emails that go straight to their junk folders. Instead of overspending on marketing and sales budgets, some companies...

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Know Your Digital Customers

Digital channels top the list of preferred channels for both acquisition and retention, and continue to grow. Data-driven digital initiatives such as mobile marketing, social media ads, and search...

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Bots will Soon Include Personalities

Do virtual assistants need a personality? If so, what defines the personality of a virtual assistant? Questions like these are becoming increasingly relevant as virtual assistants that are powered...

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Three Ways to Remove Friction From Self-Service Research

As many consumers know, sometimes self service is the best type of customer service. It is therefore no surprise that B2B customers are also looking for self-service research and buying options....

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