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Blog: Digital Transformation

Recent Posts

Marketing is the New IT

Historically, the Chief Marketing Officer (CMO) has been focused on brand management and lead generation, not technology. But in the digital world that we now live in, technology-enabled marketing...

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Four Questions to Ask Before Launching a Customer Experience Strategy

Marketers know that winning customers is only half the battle; retaining them includes a slew of other challenges. It often takes only one negative experience to lose a customer. But given that...

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Why Understanding the Customer Journey Matters

In my last post, I wrote about how today’s customers have become incredibly cross-channel in their interactions with companies as they follow non-linear courses across physical and digital...

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Four Ways the Cloud is Transforming the Customer Experience

Many organizations have been won over by cloud computing's promise of cost-efficient, on-demand data resources. At the same time, the market is still growing, with organizational leaders...

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Passport for an Improved Customer Experience Journey

Thanks to the explosion of digital touchpoints available to them, the customer’s experience has become incredibly crosschannel in their interactions with companies. According to PwC’s...

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Three Ways to Make the Most of Your CRM Data

CRM data—nearly every company has it, but many struggle to effectively leverage it. As customers jump between channels, businesses require the ability to pull actionable insights from...

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Four Keys to Simplistic Technology Design

Leonardo da Vinci once wrote, “Simplicity is the ultimate sophistication.” Such a level of refinement is what founder of San Francisco-based design firm NewDealDesign, and Fitbit...

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Forecasting Financial Services’ Next Generation of Mobile Customer Engagement

Mobile has forever transformed the way we communicate. Because consumers are less receptive to direct selling as they once were, mobile apps now provide financial firms with an innovative way to...

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The Five “P’s” of Guarding Against Cyberattacks

Cybersecurity threats have become an unavoidable part of doing business today. Businesses across industries are undergoing a digital transformation but these innovations also carry security risks...

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Bringing the Amazon Experience to the Financial Ecosystem

Companies everywhere hold up Amazon as the pinnacle of digital strategy. This is largely due to Amazon’s recognition of its customers’ evolving behaviors and its success in meeting...

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