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Blog: Digital Transformation

Recent Posts

Taking Closed-loop Apps to the Next Level

It’s well known that consumers regularly use only a handful of mobile apps. The battle for user attention is fierce. App developers have an opportunity to outperform competitors by &ldquo...

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When Manual Decisions Become a Novelty

Imagine a future where consumers no longer compare and select products, because companies already know exactly what each person wants and automatically deliver the right product.  This may...

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Know Your Digital Customers

Digital channels top the list of preferred channels for both acquisition and retention, and continue to grow. Data-driven digital initiatives such as mobile marketing, social media ads, and search...

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Direct Mail is More Important than Ever in the Digital World

Direct mail has been around for a long time; in fact the first campaign was launched in 1835 by abolitionists targeting religious and civic leaders in the south according to the Smithsonian. The...

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Bots will Soon Include Personalities

Do virtual assistants need a personality? If so, what defines the personality of a virtual assistant? Questions like these are becoming increasingly relevant as virtual assistants that are powered...

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Customers Want a Little Less Disruption

Remember the promises we all heard regarding how technology was going to make our lives easier? How’s that working out for you? We haven’t moved to a four-day work week, nor have our...

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4 Technologies Facilitating the Service Customers Crave

It’s unquestionable that many consumers prefer self-service before interacting with a customer service specialist. But sometimes speaking with an associate is unavoidable or even more...

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Three Ways to Drive B2B Sales via Digital Customer Engagement

Much like consumers, B2B prospects are doing their homework before they engage with a sales associate. Sixty-eight percent of buyers have increased the amount of content they consume to help guide...

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How to Put Omnichannel Strategy Into Action for Healthcare

The healthcare industry is getting a long overdue digital makeover. Reacting to pressure from consumers’ heightened expectations of digital, omnichannel experiences, healthcare providers are...

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Five Key Strategies for Digital-First Engagement

When there’s an app for everything, how do businesses stand out?Brands face increasing competition for keeping customers engaged on a crowded digital landscape. And in a world where a...

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