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Blog: Digital Transformation

Recent Posts

Three Reasons to Embrace the Cloud

The cloud landscape, including public clouds and SaaS platforms, is rapidly growing. Forrester Research forecasts the public cloud services market will reach $191 billion by 2020, up from $58...

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Next-Level Tips for Shaping the Omnichannel Experience

Interacting with your customers through multiple channels is no longer enough. To stand out, companies must provide a seamless customer experience across devices and channels. Many businesses are...

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Three Trends Causing the Mobile Shakeup in Telecommunications

Mobile innovations are shaking up the telecommunications industry with more disruptions on the way. Here are three mobile trends that are changing how telecom companies do business.1. BroadbandIn...

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Digital Marketing and the Groundhog Day Parallel

Digital marketing is a lot like the movie Groundhog Day. In that 1993 comedy, TV weatherman Phil Connors (Bill Murray) re-lives the same day over and over, constantly testing and refining new...

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Putting the ‘Voice’ Back in Voice of the Customer

Most of today’s consumers are familiar with Apple’s Siri platform, which enables iPhone users to convert voice commands into digital action. But, as speech technology begins to...

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10 Killer Tips to Boost SEO

Brands that want to improve their online marketing performance must move away from old school SEO and adopt next-generation optimization strategies and techniques. We offer 10 key areas where...

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Data Centralization Beats at the Heart of Digital Marketing

Though digital marketing isn’t exactly new, the space continues to evolve with breakneck speed, keeping companies on their toes as they grow to meet consumer demand. But, with an expanding...

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Consistency Is a Virtue: The Integrated Marketing Imperative

It was so much easier when there was just one “customer entrance,” but today’s businesses have to manage a lot more doors – and they don’t all open the same way. ...

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Technology Implementations Require More Than Wires and Code

Many companies have the best of intentions about delivering differentiated, valuable customer experiences. Yet in many cases, their technology does not evolve as quickly as the rest of the business...

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Mobile World Congress (MWC) Wrap-Up: OTT vs. Telecommunications Carriers – 2:0

Recently, Barcelona played host to the annual Mobile World Congress, where telecom carriers, consumer electronics makers, digital players, and others came together to promote new ideas, gadgets,...

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