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Blog: Digital Transformation

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Part I: Top Considerations for Mastering Digital Marketing ROI

#discovery { display: none; }Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must...

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Choosing the Right Technologies to Guide the Telecom Customer Experience

As telecommunications companies continue to battle for customer loyalty, the key differentiator to help brands distinguish themselves is the ability to provide subscribers with consistent...

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Ten Things to Ask Yourself About Healthcare Patient Experience Technology

Healthcare is a deeply personal experience between patients, physicians, pharmacists, and health insurers. Because of the intimate nature of medical treatment, patients often develop trusting...

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Ten Things to Ask Yourself About Healthcare Patient Experience Technology

Healthcare is a deeply personal experience between patients, physicians, pharmacists, and health insurers. Because of the intimate nature of medical treatment, patients often develop trusting...

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Three Reasons to Embrace the Cloud

The cloud landscape, including public clouds and SaaS platforms, is rapidly growing. Forrester Research forecasts the public cloud services market will reach $191 billion by 2020, up from $58...

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Next-Level Tips for Shaping the Omnichannel Experience

Interacting with your customers through multiple channels is no longer enough. To stand out, companies must provide a seamless customer experience across devices and channels. Many businesses are...

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Three Trends Causing the Mobile Shakeup in Telecommunications

Mobile innovations are shaking up the telecommunications industry with more disruptions on the way. Here are three mobile trends that are changing how telecom companies do business.1. BroadbandIn...

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Digital Marketing and the Groundhog Day Parallel

Digital marketing is a lot like the movie Groundhog Day. In that 1993 comedy, TV weatherman Phil Connors (Bill Murray) re-lives the same day over and over, constantly testing and refining new...

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Putting the ‘Voice’ Back in Voice of the Customer

Most of today’s consumers are familiar with Apple’s Siri platform, which enables iPhone users to convert voice commands into digital action. But, as speech technology begins to...

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10 Killer Tips to Boost SEO

Brands that want to improve their online marketing performance must move away from old school SEO and adopt next-generation optimization strategies and techniques. We offer 10 key areas where...

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