Blog: Digital Transformation

Historically, the Chief Marketing Officer (CMO) has been focused on brand management and lead generation, not technology. But in the digital world that we now live in, technology-enabled marketing...

Marketers know that winning customers is only half the battle; retaining them includes a slew of other challenges. It often takes only one negative experience to lose a customer. But given that...

In my last post, I wrote about how today’s customers have become incredibly cross-channel in their interactions with companies as they follow non-linear courses across physical and digital...

Many organizations have been won over by cloud computing's promise of cost-efficient, on-demand data resources. At the same time, the market is still growing, with organizational leaders...

Thanks to the explosion of digital touchpoints available to them, the customer’s experience has become incredibly crosschannel in their interactions with companies. According to PwC’s...

CRM data—nearly every company has it, but many struggle to effectively leverage it. As customers jump between channels, businesses require the ability to pull actionable insights from...

Leonardo da Vinci once wrote, “Simplicity is the ultimate sophistication.” Such a level of refinement is what founder of San Francisco-based design firm NewDealDesign, and Fitbit...

Mobile has forever transformed the way we communicate. Because consumers are less receptive to direct selling as they once were, mobile apps now provide financial firms with an innovative way to...

Cybersecurity threats have become an unavoidable part of doing business today. Businesses across industries are undergoing a digital transformation but these innovations also carry security risks...

Companies everywhere hold up Amazon as the pinnacle of digital strategy. This is largely due to Amazon’s recognition of its customers’ evolving behaviors and its success in meeting...