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Blog: Digital Transformation

Recent Posts

Ten Best Practices for Digital Marketing Nirvana

Your customers are using an assortment of digital channels, including the web, mobile, and social, to learn about products, services, and brands. But is your marketing team taking the steps...

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Cold Calls Dwindle as Insurance Agents Warm Up to Digital Marketing

Many personal and commercial banking professionals operate under the ‘spend money to make money’ mantra. Insurance agents are no different. Because these independent contractors invest...

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Four Ways to Prepare for Google’s Mobile-Friendly Algorithm Changes

Tomorrow, Google will unveil a new algorithm update that includes using mobile friendliness as a major ranking factor in mobile search results.As a starting point, it’s important to note that...

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The Connected Car Starts With the Connected Customer

The telecommunications world was completely disrupted by the connected smartphone. Now, users do so much more than place voice calls with their devices. Taking a cue from telecom, the auto industry...

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The Don’ts of Marketing Technology Integration

The Internet of Things, mobile technology, and omnichannel marketing stand among the many innovations transforming the customer experience. Marketing has become a fundamental driver of IT...

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Five Ways to Get the Most from Your Sales Chat Efforts

The world has adopted a new buying paradigm: Customers research products across myriad sites and devices before making a buying decision. In response, organizations must be present and proactively...

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Forget ‘Mobile-First.’ Think ‘Customer-First.’

Consumer expectations toward mobile are increasing every day. Smart companies are responding with a customer-first approach when designing their mobile engagement strategies. Because 80...

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Ten Things to Ask Yourself About Automotive Customer Experience Technology

In recent years, the automotive buying journey has been transformed by digital technology. From consideration, evaluation, and purchase, digital channels serve as the primary information-gathering...

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Search, Display Lead Marketing’s Digital Transformation

The customer experience revolution has spawned a digital transformation for businesses. As a result, many firms have begun integrating “digital” marketing into their enterprise strategy...

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Three Ways to Better Understand What Customers Want

In TTEC’s new e-book, The Technology of Us, author and blogger Doc Searls, said that we’re entering a new era where individuals dictate what, where, and how they’ll buy. In this...

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