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Blog: Data & Analytics

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Healthcare’s Cybersecurity Conundrum

It’s no secret that the healthcare industry is becoming increasingly digitized. Electronic medical records, wearable devices, telemedicine, and other innovations make it easier than ever for...

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A Customer-Centric Approach to Addressing the Competitive Forces Shaping Mexican Telecom

Last September, this blog post outlined how deregulation in Mexico’s telecommunications market would fundamentally change the customer experience. These changes include how the entrance of...

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A Growing Demand for In-Line Analytics

More companies are gaining greater interest in the use of in-line analytics, and you may be wondering why. Here’s an explanation given a historical perspective. I have spent more than 20...

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Three Steps for Adopting Advanced Analytics in Financial Services

Because innovation breeds differentiation, brands are eager to pursue constant change. Financial firms, in particular, continuously struggle to break free from the stale, stagnant strategies that...

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Love Your Customers by Listening to Them

The dialogue between you and your customers is the lifeline of your business. The media industry has a bevy of digital and traditional tools for communicating with their customers. Online forms,...

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Why Attribution is Critical to an Omnichannel Customer Experience

The omnichannel customer experience has become a must-have for retailers, but businesses still struggle to provide a seamless, interconnected experience. And without an attribution model, companies...

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Three Ways to Build Customer Love Through Employee Customer Advocates

Thanks to greater transparency and communications techniques, companies are continually finding new ways to engage with customers and develop stronger relationships.As customers become more...

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Three Search Engine Optimization (SEO) Tips to Jumpstart Your Marketing Campaign

The days of one-to-many marketing in the healthcare and pharmaceutical industries are long gone. Just like in other industries, healthcare companies are increasingly putting consumers at the center...

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Strengthening Loyalty and Winning Back the Capricious Retail Customer

Customers regularly cross-channel shop with competitive retailers—both in-store and elsewhere—making it increasingly difficult for merchants to preserve loyalty and retain customers...

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The Contact Center of the Future and Its Role Delivering an Outstanding Customer Experience

Companies have the opportunity to leverage their contact centers to truly address customer needs – even predict and anticipate them – and those that do will optimize customer experience...

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