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Blog: Data & Analytics

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Three Tips for Driving Business Outcomes with Big Data

Every business leader knows that blasting consumers with generic messages is not an effective engagement strategy. Instead, organizations are striving to identify the right time and place to serve...

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Four Customer Experience Challenges for Connected, Driverless Cars

Driverless and Wi-Fi enabled vehicles are transforming the automotive experience. These futuristic cars are designed to make our lives easier by allowing us to focus on other tasks besides getting...

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The Five “P’s” of Guarding Against Cyberattacks

Cybersecurity threats have become an unavoidable part of doing business today. Businesses across industries are undergoing a digital transformation but these innovations also carry security risks...

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Four Steps for Raising Your Contact Center Intelligence

Customers today have myriad ways of reaching businesses from email and social media to video chat and the phone. As a result, customer and associate interactions are becoming increasingly complex...

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Four Ways to Handle Recalls More Effectively

The recent airbag recall of more than 30 million vehicles by Takata has drivers concerned about whether their cars are safe, and confused about what to do next. It also has automakers concerned...

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Giving IT and Marketing Equal Partner Status

The IT-marketing dynamic serves as a critical one in today’s marketplace. For marketers, a close connection with IT means having direct access to customer data—a top priority of all...

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Four Strategies to Jumpstart Your Employee Engagement Efforts

Employees who are committed to creating value for their employers give these companies a clear advantage over competitors, however few employees are actually engaged in their jobs. Worldwide, only...

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Ten Best Practices for Digital Marketing Nirvana

Your customers are using an assortment of digital channels, including the web, mobile, and social, to learn about products, services, and brands. But is your marketing team taking the steps...

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The Payer’s New Roadmap to Acquiring Members

The healthcare industry is undergoing a massive change as millions of consumers explore different options for insurance coverage, some for the first time. Approximately 44 million more people are...

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Three “IT” Questions for Managing the Multiscreen Customer Experience

Multiscreen viewing habits are on a steady incline. More and more consumers bounce from screen to screen throughout their days, engaging with brands across numerous platforms. Faced with this...

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