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Blog: Data & Analytics

Recent Posts

Research Shows Digital Transformation Maturity Across the Enterprise

A recent report, “The State of Digital Transformation,” echoes what business leaders of every stripe are realizing: digital is pervasive. Firms are under pressure to adapt or create new...

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Seen and Heard: Humanizing Digital Through Analytics

Executives and experts came together to discuss the importance of using data analytics to enhance customer experiences at the recent TTEC event, "Humanizing Digital Through Analytics."...

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Introducing Humanify™ Insights Platform

We live in an exciting time where innovation and disruption happen at the pace of our customers, at the pace of data. In an era of AI and amazing technology gains, one simple fact remains—we...

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What GDPR Really Means for Customer Data Analysis

If you haven't heard about the EU's General Data Protection Regulations (GDPR) by now, where have you been? Coming into effect on 25th May, GDPR affects any organization that holds or...

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B2B Sales Teams: Work Smarter, Not Harder with Data Analytics

Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one...

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Facing Hard Data Truths

With Facebook and tech companies in the news, two stories are playing out that speak volumes about the public’s appetite for data-driven ads and Facebook’s ability to adapt.Business as...

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How Hallmark Uses Data Insights to ‘Send the Very Best’

Content may be king, but it needs data insights to strengthen its reign. Such was the strategy Lindsay Roy, vice president of greetings marketing at Hallmark, outlined at the Mobile Marketing...

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Modern Day Hansels and Gretels and the Quest for Superior Customer Experiences

Companies have poured millions of dollars into developing mobile apps to create memorable customer experiences that engage and retain customers. Is it working? The answer is, it depends.Today,...

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Smart Devices Need Smart Customer Strategies

Mobility and digitization have fundamentally changed how customers connect with brands. There are more than 2 billion active smart devices in the market today. And the average user reaches for his...

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3 Steps to Harness the Power of Advanced Contact Center Analytics

Today, the proliferation of data from more and more sources is setting the stage for new, advanced decision making and therefore thrusting analytics to the fore. Organizations are increasingly...

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