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Blog: CX Strategy & Digital Consulting

Recent Posts

Why Small Gestures Speak Volumes About Your Brand

Maybe it was a smile, a handwritten note, or just being greeted by name—a small gesture that makes you feel like a valued customer. In today’s data-driven and digital-first world, it...

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Service Desk Innovation Takes a Lesson from Consumers

The workforce is changing, and the end-user experience must change with it. Consumer trends are shaping how companies interact with their customers, and by extension, how companies interact with...

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How to Craft and Scale a Personalized Onboarding Experience

Open enrollment season is here and with it comes a fresh opportunity to drive greater customer satisfaction and lifetime loyalty with a savvy onboarding strategy. One of the best ways to drive...

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When Manual Decisions Become a Novelty

Imagine a future where consumers no longer compare and select products, because companies already know exactly what each person wants and automatically deliver the right product.  This may...

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Automakers Must Understand and Implement Customer Experience Changes

When Uber and Lyft debuted on the scene, taxi companies didn’t worry because they had laws on their side about who can provide car services. Until they didn’t. And when PayPal,...

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7 Lessons Learned from CX Initiatives that Fell Flat

Thomas Edison is believed to have said that he didn’t fail, he just found 10,000 ways that didn’t work. Such is the nature of business. Plenty of technologies and business models rise...

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Millennials Want a Different Way to Work

Millennials, people born between 1980 and 2000, have become the largest generation, now numbering 83.1 million and representing more than one-quarter of the nation’s population,...

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Four Ways to Set a Customer-centric Culture Up for Success

Product-centric cultures are out and customer-centric cultures are in. That is the mantra being echoed across organizations today. However, acknowledging the need for change and actually...

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Direct Mail is More Important than Ever in the Digital World

Direct mail has been around for a long time; in fact the first campaign was launched in 1835 by abolitionists targeting religious and civic leaders in the south according to the Smithsonian. The...

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The Hazard of Patient Satisfaction Reviews

The customer is always right—with some exceptions. A prime example is healthcare. Patients turn to healthcare providers to deliver knowledgeable and competent care. As patients, we trust...

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