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Blog: Consulting

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2017 Predictions for a Wow Customer Experience Future

Memorable. Unique. Surprising. Positive. Enjoyable. These are just a few of the ways consumers describe interactions they consider to be “Moments of Wow” with their favorite brands....

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Why Small Gestures Speak Volumes About Your Brand

Maybe it was a smile, a handwritten note, or just being greeted by name—a small gesture that makes you feel like a valued customer. In today’s data-driven and digital-first world, it...

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Service Desk Innovation Takes a Lesson from Consumers

The workforce is changing, and the end-user experience must change with it. Consumer trends are shaping how companies interact with their customers, and by extension, how companies interact with...

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7 Lessons Learned from CX Initiatives that Fell Flat

Thomas Edison is believed to have said that he didn’t fail, he just found 10,000 ways that didn’t work. Such is the nature of business. Plenty of technologies and business models rise...

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Four Ways to Set a Customer-centric Culture Up for Success

Product-centric cultures are out and customer-centric cultures are in. That is the mantra being echoed across organizations today. However, acknowledging the need for change and actually...

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Direct Mail is More Important than Ever in the Digital World

Direct mail has been around for a long time; in fact the first campaign was launched in 1835 by abolitionists targeting religious and civic leaders in the south according to the Smithsonian. The...

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Three Data Innovations Changing the Pace of Business

Business intelligence (BI) remains one of the fastest-paced areas in business. Moreover, not only is BI technology changing rapidly, but the techniques that are used to extract value from data are...

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Four Steps to Insight-Driven Sales and Marketing in Lean Times

A recent blog post (Waking the Sleeping Tiger With a Strategic Approach to Sales) posited that businesses can stretch their sales and marketing investments and achieve better results by, first and...

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5 Ways to Stoke Employee Engagement

There's an old axiom that continues to ring true: Engaged employees lead to satisfied customers. Unfortunately, research continues to point to rising levels of employee disengagement. In fact,...

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Keep Calm in the Post-Brexit Business Climate

Friday started with a call from my daughter at 5 a.m. BST. Currently enjoying a well-earned holiday in New Zealand, she had heard the results first and was calling to ask, “Are you OK?”...

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