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Getting the Most From Your Integrated Marketing Efforts

Consumers live online. Gone are the days of dial-up. Today’s consumers carry immediate Web access in the palms of their hands at all times. As more and more consumers increasingly adopt the...

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Marrying Predictive Analytics with Sales for Greater ROI

Understanding the rapid pace of change in today's business environment is no simple task. Customer sentiment changes rapidly and churn rates wreak havoc with bottom-line results. As a result,...

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Personalization Drives Customer Acquisition and Retention for Insurers

Our always on, digital world is transforming consumer expectations and the way they interact with businesses. This new reality means that delivering value to consumers has become more necessary,...

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A Snapshot View of What Keeps Marketers Awake At Night

Marketers know that they need to adopt multichannel strategies to reach consumers. However, a talent gap, the disconnect between marketing and sales, and other obstacles continue to challenge them....

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Three Factors for Crafting an Exceptional Omnichannel Experience

For years, marketers have romanticized the notion of an omnichannel experience. Yet, while many talk about breaking down the departmental silos that stall progress, few have successfully...

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Case in Point: Accelerating Sales Goals with Service Innovation

Achieving aggressive sales goals and maintaining high customer satisfaction rates are critical to a company’s success. A communications company was searching for a new partner to help it meet...

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Connecting the Dots between Marketing and Sales

Marketing and sales departments often exist in silos. As a result, a disconnect forms between their efforts, which can lead to a number of missed opportunities on both sides. In this video,...

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Three Pertinent Customer Data Points to Keep Sales in the Loop

Data is in overdrive. In order to deliver the personalized experiences that customers have come to expect, organizations must be able to keep pace with the elevated quantity of customer data and...

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Seven Essential Customer Data Points for Sales Success

Data is the key to success. Having the right information in hand can make a difference between closing a sale and losing a customer.Businesses—like individuals—get one chance to make a...

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Use Data to Make Your First Impression Count

We only get one chance to make a first impression. Whether we’re meeting someone in our personal lives or making a new business contact, we have mere seconds to make that impression count....

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