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It’s Valentine’s Day…. Do Your Customers Love You?

Chocolate-covered strawberries, bouquets of red roses, and heart-adorned greeting cards are vying for our attention every time we switch on the television, flick through a magazine, or walk past a...

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How to Sell to an SMB

When selling to small and midsized businesses (SMBs), the first step is to throw out your big business playbook. SMBs face a unique set of challenges that call for different selling strategies....

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Three Ways to Remove Friction From Self-Service Research

As many consumers know, sometimes self service is the best type of customer service. It is therefore no surprise that B2B customers are also looking for self-service research and buying options....

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Three Ways to Drive B2B Sales via Digital Customer Engagement

Much like consumers, B2B prospects are doing their homework before they engage with a sales associate. Sixty-eight percent of buyers have increased the amount of content they consume to help guide...

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Three Trends Transforming Companies’ Go-to-Market Strategies

In the past, client sales strategy was straightforward: Companies tailored their value propositions according to the needs of a target market. But it’s not so simple anymore. Buyers today...

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Connecting With Customers at the Right Time in Their Digital Journeys

Customers use an assortment of digital touchpoints when researching products. These journeys aren’t linear—customers will often return to a website or another reference point to re...

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When Starting from Scratch Isn’t an Option: Five Tips for Transitioning Customer Service Chat to Sales Chat

When researching products, customers use a wide range of digital touchpoints before making a purchase. Throughout their buying journeys, customers often have questions about a product or service...

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Prepare for the Future of Frictionless Customer Experience

Customers are gaining more control over the brands they do business with every day. To meet evolving consumer needs, brands are trying to remove as much friction as possible from customer...

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Five Ways to Get the Most from Your Sales Chat Efforts

The world has adopted a new buying paradigm: Customers research products across myriad sites and devices before making a buying decision. In response, organizations must be present and proactively...

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Getting the Most From Your Integrated Marketing Efforts

Consumers live online. Gone are the days of dial-up. Today’s consumers carry immediate Web access in the palms of their hands at all times. As more and more consumers increasingly adopt the...

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