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During my recent panel discussion at the World Healthcare Congress, we had an interesting discussion about the implications of price transparency. Today’s healthcare pricing is totally...
Customer experience. It’s been a buzzword in the halls of many companies for years. But what does it really mean? On the surface, it’s simple – the experience a customer has with...
“Customer experience” is a buzzword these days for marketing strategists, and customer experience management (“CXM”) is all the rage in many marketing discussions. &ldquo...