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Game On: 6 Ways to Boost Employee Performance

Let’s face it: Performance management typically doesn’t elicit cheers from employees. But what if it did? Letting employees know where they’re falling short is one thing, but...

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Become Pitch Perfect with Speech Analytics

This blog was excerpted from the upcoming Summer/Fall 2019 issue of the Customer Strategist journal. Subscribe today to get the whole story, delivered in September. Whether riding a bike, acing...

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Ignite B2B Sales in 2019 With 5 New Year’s Resolutions

With the New Year approaching, sales executives are looking ahead for how to meet their 2019 sales targets. It’s a perfect time to take stock of how your business is operating and set...

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B2B Sales Analytics: Help your Sales Team Work Smarter, Not Harder

Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one...

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Personalizing Healthcare Messaging for High Open Rates

The healthcare system can be a labyrinth of choices for patients and their families, especially ones who are dealing with a newly diagnosed condition and are still experiencing shock. Apart from...

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What Is MOM ? (the Mother of all Models) And What Does it Do?

When it comes to making decisions, today’s executive has access to roughly 1,000 times more data and 1,000 times more powerful analytic and computational tools than was available in 1993,...

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Three Big Data Requisites for Making Data-Driven Decisions

In today’s economy, gaining an information edge isn’t just the path to growth; it’s the key to survival.For many companies, obtaining that edge means going up against Big Data,...

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