The Role That Technology Plays in the Automotive Customer Lifecycle


Consumers have dramatically changed how they research and shop for new cars and trucks. They are now turning to digital devices to compare prices, product features and other factors before stepping foot into a dealership. At the same time, these digital channels are presenting an opportunity for automotive companies to reach and engage consumers at different stages of the customer lifecycle. In this white paper, learn how understanding and responding to the key lifecycle stages of today’s digital consumer enables automotive companies to improve the customer journey and strengthen business outcomes. Discover:

  • How mapping customer interactions can allow automotive companies to prepare relevant interaction strategies at each point of the customer journey
  • The tools that can help companies identify and act on key stages of the customer lifecycle, including the post-purchase customer experience
  • How a global auto manufacturer was able to drive $10 million in incremental profit by implementing a CRM system that drives a higher level of personalized customer service

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