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Measure the Value of Customer Experience Improvements

 
 

How can companies prove that investing in the customer experience does indeed provide business value? The white paper, “Measure the Value of Customer Experience Improvements,” explores how companies can tie customer experience improvements to bottom-line impact using a five-step process. Learn how to:

 
  • Assemble an analytic data repository
  • Track all customer interactions
  • Monitor customer experience scores
  • Determine related customer behavior changes
  • Evaluate customer value impacts
 

View the White Paper:

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