CEI market study on customer intelligence and analytics, featuring TTEC

More than two-thirds of companies admit they don’t have a 360-degree view of their customers. Learn why brands continue to struggle with customer intelligence and where companies are on their journey to improve their use of actionable intelligence.

Read this market study from Customer Engagement Insider (CEI) and TTEC to learn:

  • The biggest challenges brands face when collecting, unifying, and operationalizing customer data
  • Shocking statistics about the lack of a “single source of CX truth”
  • Intelligence brands are currently prioritizing, and why it’s not enough for customer centricity
  • Insight on what the “voice of the customer” really means in today’s landscape
  • Impact of customer intelligence gaps on employee performance and engagement
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Market Study

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