A Passport to a Better Customer Experience Journey


Most customers do an extensive amount of digital engagement before deciding to make a purchase. In fact, according to a recent study, as much as 80% of customers research a product using their PC before making a purchase, while 86% shop across at least two channels.1

With so many omnichannel options and sources of information out there, what ultimately influences your customers behavior to choose to partner with your brand?

In this eBook, learn how spending the time to understand your customers’ unique needs, and using that information to enhance the buying experience, can result in long-term, profitable relationships.

Highlights include:

  • Learn to identify the connections between your customers’ transactions and the channels used
  • See how a customer journey mapping platform will enhance the customer experience
  • Discover examples of how companies are using customer journey mapping solutions to stand-out
1PwC, 2015

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