Customer Strategist Journal
Motorola Harnesses New Media to Rebrand a History-Rich Company
Taking the Leap From Social Media to Social Engagement
Creating a Social Media Agenda for Healthcare
Applying Customer Analytics for Business Success
The Best Customer “Data” Is Feedback
How Smart Is Your Business?
The Art and Science of Customer Experience Management
Empowering Customers to Become Evangelists
The C-Level Executive’s Greatest Asset: Information
Creating a Data-Driven Loyalty Strategy
Get Better Insight Faster
Rightsizing Bank Staff Leads to Customer-Centric Growth
A Segmentation Framework That Works
“Big Data” and Evidence-Based Management
Customers Speak Volumes. Are You Listening?