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With the rise of customer experience as a corporate initiative, customer journey mapping has become a vital component of any program focused on enhancing customer centricity. Customer journey mapping enables companies to visualize the customer experience and deliver personalized sales, marketing, and service support. However, there’s still room for improvement. As businesses embark on enhancing the customer experience, here are customer interaction trends every business leader should be aware of.
Posted with permission from 1to1 Media, 2016.