Six Lies About the Retail Banking Customer Experience Debunked!
In the retail banking world, free checking and low interest rates no longer qualify as a competitive advantage. To successfully compete in the face of new tools and technologies, banks need to focus on making every customer interaction a great one. The problem is, in many cases, doing so requires banks to overcome some common misconceptions.
In this eBook, discover six lies banking leaders think are true and how they compare to today’s reality. The lies include:
- It’s different – we’re a bank.
- Mobile is just an extension of our website.
- Customers leave because of better fees and rates.
- This data only applies to millennials.
- That’s not my department.
- This is for the next person to solve.
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