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Consumers are moving toward a fully connected world. More than 20 billion things – from mobile phones to household appliances, cars to medical devices – will be internet-connected by 20201, and this accelerating mobility and digitization has made impressing customers harder than ever. Brands are being challenged to anticipate what a customer expects within and across every interaction and every phase of the customer journey. But how do you deliver?
This e-book provides insight on the needs of the connected customer, and how their changing expectations can be met with digitally-driven experiences.
The characteristics of connected customers
Business imperatives required to meet the needs of connected consumers
Key tools and technologies to enable the connected experience