5 Tips For Messaging Success

Consumers live on their phones, which is why the messaging channel is growing so much. And it will get bigger with Apple Business Chat. This new capability is capturing the fascination of consumers and businesses alike. Using Messages, Apple users can connect to a brand at a moment’s notice to have conversations, ask questions, schedule appointments, and make purchases.

With an estimated reach of 1.4 billion devices worldwide, experts predict that Apple Business Chat will propel messaging into a top customer interaction channel.

In this cheat sheet, learn the 5 keys to getting ready for Apple Business Chat and messaging, including differences from established chat channels, how to recruit and train the right talent for messaging, and how to map out the customer journey across messaging channels.