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Consider this fact: The average car buyer spent 12.5 hours shopping online in 2015. And this one: 75 percent of drivers would consider conducting the entire car-buying process online1.
Together, these digital trends signal a huge shift in the ways that customers are researching and purchasing cars. In this eBook, learn what auto brands can do to use these trends to their advantage, and connect with customers at the moments that matter most.
Which digital trends are impacting the auto industry
How to connect with customers in this new era
Which strategies are helping brands reach their goals