×

blog

Recent Posts

Blog updates via Email

Seven Essential Customer Data Points for Sales Success

Data is the key to success. Having the right information in hand can make a difference between closing a sale and losing a customer.Businesses—like individuals—get one chance to make a...

Continue Reading...
Measure the Value of Customer Experience Improvements

Companies have yet to see convincing evidence that ties investments in customer experience to gains in company value. It simply isn't good enough to say that improvements in customer experience...

Continue Reading...
Five Strategies to Convert Leads into Customers

Generating leads is one of the biggest challenges facing B2B marketers. To overcome this challenge, many marketers are making an effort to elevate their lead generation efforts in 2014. In the...

Continue Reading...
Are Financial Services Trustable?

Being “trustable” means being proactively trustworthy. Among other things, this may mean preventing a customer from making a mistake, even when that mistake would generate...

Continue Reading...
Customer Experience in Retail Banking

This infographic was originally published in the Fall 2013 issue of Customer Strategist.Banks around the world face a number of serious challenges: financial volatility, debt crises, emerging...

Continue Reading...
Rules of Employee Engagement

Engaged employees are the backbone of an organization. But while business leaders recognize the importance of an engaged workforce, several organizations have been facing high levels of...

Continue Reading...
Ten Best Practices for Making the IVR a Desirable Destination

Let’s face it: customers hate using Interactive Voice Response (IVR) systems. They particularly dislike having to enter a seemingly endless series of prompts, wondering if they’ll ever...

Continue Reading...
Seven Steps for Effective Content Creation and Management

Though “content is king” may be the phrase du jour, there’s no denying that marketers are putting more emphasis on this particular tactic than ever before.According to the Custom...

Continue Reading...
Unlocking the Genius Within

The world is being bombarded with data. With every click of a mouse, every purchase at a store, and every other interaction, customers are sending crucial information that organizations can...

Continue Reading...
The Evolution of Social Selling in 2014

In recent years, sales teams have successfully leveraged social media to build and strengthen customer relationships. And as 2014 ramps up, new trends in social media will shape how these sellers...

Continue Reading...

Pages