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Research Shows Digital Transformation Maturity Across the Enterprise

A recent report, “The State of Digital Transformation,” echoes what business leaders of every stripe are realizing: digital is pervasive. Firms are under pressure to adapt or create new...

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Top Customer Experience Trends Shaping Customer Service

The race to deliver exceptional customer experiences is as competitive as ever. Customers are challenging brands to deliver value and convenience that’s tailored to their specific needs....

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How is the 2018 Holiday Customer Experience Shaping Up?

Consumer spending is up, but so are expectations for great experiences and deals. Consumer confidence is at an 18-year high and holiday shoppers are ready to spend. Total retail sales in the U.S...

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Why Brand Marketers are Saying ‘Yes’ to Controversial Topics

Patagonia is endorsing two political candidates. Nike’s Colin Kaepernick ad spurred some customers to burn their sneakers. Are brands throwing out the rulebook on avoiding social and...

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Digital Banking Needs a Human Touch

The financial services industry is working hard to digitize customer services. But by focusing more on services that reduce costs rather than improve customer experiences, many banking institutions...

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3 Ways to Rewrite the Retail Playbook

At a recent CommerceNext conference in New York City, retailers shared ideas and insights on how they’re changing their playbook to meet the needs of today’s customer. Here are three...

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Identify (and Overcome) Obstacles to Omnichannel Success

Omnichannel success has become more than a buzzword—it’s the customer experience goal of many businesses. But organizational silos, data integration gaps, and many other challenges...

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Omnichannel Fulfillment Is a Milestone—Not an End Goal

Smart retailers know that consumers expect omnichannel experiences. Even smarter retailers understand that the omnichannel goal posts continue to move. Retailers must balance business objectives...

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Stop Calling it a ‘Retail Apocalypse’

Retailers today face an unprecedented rate of change. Many malls are empty, e-commerce is taking a larger share of the pie, and consumers are spending more on experiences than products. Media...

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Facing Hard Data Truths

With Facebook and tech companies in the news, two stories are playing out that speak volumes about the public’s appetite for data-driven ads and Facebook’s ability to adapt.Business as...

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