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COVID-19 Disrupted Customer Loyalty and Brand Loyalty. Here’s How to Rebuild.

How has COVID-19 affected customer and brand loyalty and what can businesses do to regain that loyalty? Here’s what industry experts, researchers, and customer experience leaders are seeing...

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Returning to the Workplace Starts with Effective Contact Tracing

As the COVID-19 pandemic stretches on, more and more organizations are making contact tracing part of their business resiliency plan. However, business leaders have indicated that mounting an...

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How to Create a TikTok Marketing Strategy that Cuts Through the Noise

In spite of recent political turmoil, the video app TikTok is experiencing a meteoric rise in the U.S. TikTok has about 100 million monthly active U.S. users, up 800% from January 2018 (it has 850...

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Drive Contact Tracing Success by Making it Effortless

As another season approaches, it’s unquestionable that communities need to ramp up capacity to test, trace, and isolate to prevent a surge of new COVID-19 cases. While contact tracing is a...

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3 Ways Companies can Reset—and Win—at Customer Loyalty

The importance of customer loyalty and retention can’t be overstated. Loyal customers are less price sensitive and more likely to make frequent purchases—in addition to being brand...

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Survey: 67% of CEOs Expect to Hit Original 2020 Growth Targets

At the start of 2020, many CEOs had modest to high growth goals for their organizations. And then the COVID-19 pandemic struck. How have CEOs’ goals and priorities shifted in today’s...

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Data Breach Report: Credential Theft, Social Attacks Lead to Most Security Breaches

Cybercriminals, hackers, and fraudsters are, if nothing else, adaptive. In a new study, the 2020 Verizon Data Breach Investigations Report, researchers identified the patterns and trends behind...

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Winning Sales Strategies for Today's New Reality

Like a massive tidal wave, the COVID-19 pandemic has upended business operations, supply chains, and economic activity. However, it has not changed the need for sales teams to produce results. To...

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Here’s How Sales Professionals Can Succeed in the New Reality

At its best, sales is about helping clients succeed. When we help our clients win, we win as well. But these aren't normal times and sales approaches that worked a few months ago may not work...

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4 Ways Financial Institutions Can Quickly Deploy Digital Strategies for Crisis Response and Beyond

The COVID-19 pandemic has blown open the so-called "digital front door" of financial institutions—forcing companies to scramble to accommodate an influx of digital interactions and...

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