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Customer Strategist Journal
Travel and Hospitality
The 4 Steps to Becoming a Customer-Centric Airline
Customer Experience Improvements Build Customer Value
Retail Banking
Customer Value Drives Growth at Nordea Bank
Marketing Decision Making in 2010
Fintech
An Appraisal of “Customer-Driven” Capitalism
Maximize Long-Term Value and Hit Short-Term Targets
Randomness Happens. Are You Ready for It?
Loyalty Is a Virtue and an Asset
Media
Starting a Social Media Conversation
Customer Equity Management in Banking
Retail and eCommerce
Sainsbury’s Serves Up Fresh Customer Data
Insurance
Deciphering Customer Data
Payers
Prescribing a Healthy Customer Experience
A Conversation (Not a Lecture) About Social Media
Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy
Changing (Service) Channels