Resources

Collaboration Sows the Seeds of Organic Growth

Local Innovation Spurs Global Growth at Etisalat

PhotoBox’s Customer Obsession Drives Double-Digit Growth

Long-Term Financial Strength Comes From Enabling Customers’ Future

The Building Blocks for Optimizing Marketing Investments

A Fresh Look at Customer Value

The Mathematics of Profitable Marketing

Marketing Decision Making in 2010

The P&L of Mobile Marketing

A Powerful Business Driver

The Emergent Evolution of the Social Customer

The Best Defense Is a Great Offense

Building the City of Gold