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Customer Strategist Journal
World: Europe, Middle East, and Africa
Syngenta Cultivates Double-Digit Growth
Retail Banking
Mashreq Bank Rewrites the Rules of (Customer) Engagement
Is Customer Experience Profitable? You Can Bank on It
Communication
Collaboration Sows the Seeds of Organic Growth
Local Innovation Spurs Global Growth at Etisalat
PhotoBox’s Customer Obsession Drives Double-Digit Growth
Technology
Long-Term Financial Strength Comes From Enabling Customers’ Future
The Building Blocks for Optimizing Marketing Investments
A Fresh Look at Customer Value
The Mathematics of Profitable Marketing
Marketing Decision Making in 2010
The P&L of Mobile Marketing
A Powerful Business Driver
The Emergent Evolution of the Social Customer
The Best Defense Is a Great Offense
Building the City of Gold