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Learn how innovation and adaptation are working hand-in-hand in ways big and small to improve the customer experience in the fall issue of
Customer experiences that are simple and seamless never go out of style. If an experience resonates and has impact, companies find ways to rejuvenate and contemporize it so it applies to new generations and untapped audiences. The concepts of personalization, one-to-one relationships, and the importance of understanding individual customers have been around since commerce began – what has changed is the scale at which companies now must support these individual relationships.
"This change to the customer experience, this need to be consistent in real-time and relevant across all digital touchpoints and channels, requires companies to innovate and adapt very quickly," said
This issue demonstrates how companies have revamped old products and processes or started with a fresh approach to serve customers in new ways, including: