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Businesses Need to Tap Into the Expertise of Vendors to Win the Hearts and Minds of Customers
As a result of this realization, businesses are now rethinking the ways they enter into strategic partnerships with vendors. In the past, vendor relationships might have been "getting the job done," but businesses weren't experiencing bottom-line growth or an increase in customer loyalty. That's all about to change. New research estimates that we are likely to see one out of three contracts based on business outcomes by 2018, indicating a shift in how these relationships are being forged.1
The April issue includes:
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