Love Your Customers and Improve the Brand Experience
Latest Issue of TeleTech's Customer Strategist Journal Explores How Brands Are Showing Their Customers More Love by Creating Simpler Experiences
Companies are looking for strategies to evolve their go-to-market approach to adapt to the needs of these socially-conscious consumers and improve the customer experience. In fact, according to
A simple experience from a consumer's eyes is one in which the brand knows an individual, his or her history, preferences, and can anticipate needs before being asked. However, from a brand's perspective, getting to "simple" is far from easy.
"In this issue of the Customer Strategist, we explore what it takes to create more simple customer experiences. It requires data, business unit alignment, technology, and a culture that's customer-first," said
- Become Your Own Uber - Create real human connections to keep up with disruption.
- The Future of Customer Experience - Where do humans fit in an increasingly digital world?
- Does CRM Simplify the Customer Experience? - CRM tools in the contact center provide valuable information, but can complicate the customer experience.
What to Expect from the
Riseof Chatbots - Here's what business leaders need to know about the messaging apps and chatbots that are rapidly gaining users and screen time.
Other articles detail how Customer Centricity Changes Over Time, share five ways to transform the employee help desk in Take the Consumer Experience Behind the Firewall, and describe how companies from automotive and banking to healthcare and travel, have taken the task of simplifying the customer experience to new levels with The Evolution of Common Customer Experiences.
Available online, in print or via mobile device, Customer Strategist is published quarterly and provides executives with insights that lead to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to the proprietary methodologies of