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Companies are looking for strategies to evolve their go-to-market approach to adapt to the needs of these socially-conscious consumers and improve the customer experience. In fact, according to
A simple experience from a consumer's eyes is one in which the brand knows an individual, his or her history, preferences, and can anticipate needs before being asked. However, from a brand's perspective, getting to "simple" is far from easy.
"In this issue of the Customer Strategist, we explore what it takes to create more simple customer experiences. It requires data, business unit alignment, technology, and a culture that's customer-first," said
Other articles detail how Customer Centricity Changes Over Time, share five ways to transform the employee help desk in Take the Consumer Experience Behind the Firewall, and describe how companies from automotive and banking to healthcare and travel, have taken the task of simplifying the customer experience to new levels with The Evolution of Common Customer Experiences.
Available online, in print or via mobile device, Customer Strategist is published quarterly and provides executives with insights that lead to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to the proprietary methodologies of