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Latest Issue of TeleTech's Customer Strategist Journal Explores Smart Ways Omnichannel Integration Can Deliver a Friction-Free Customer Experience
"In this issue of the Customer Strategist, we explore the latest trends in omnichannel integration and why it is still so hard to deliver on the promise of friction-free customer experience. The technology is there, but so many companies are still struggling with managing data, designing processes, and aligning people," said
Omnichannel – A Quasi State of Readiness: Few companies have mastered a seamless, integrated customer experience.
The Plight and Promise of the Omnichannel Journey: These five key approaches will put technology to work, moving omnichannel efforts in the right direction.
What's Next in Omnichannel Retail?: Retailers are experimenting with digital dressing rooms, endless aisles, and more as they move closer to unlocking the full potential of seamless shopping.
Giving Omnichannel Strategy a Data Twist: Mapping what customers value to what a company delivers uncovers the best interaction opportunities.
Are You Perpetuating the "Omnichannel" Myth?: The term is widely popular, but subject to many different, and often conflicting, interpretations.
Other articles include how hotel chain
Available online, in print or via mobile device, Customer Strategist is published quarterly and provides executives with insights that lead to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to the proprietary methodologies of