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"Every company has a competitive advantage over its rivals: the unique information it has about its customers. In this issue of the Customer Strategist, we share strategies and best practices to help our readers put their data advantage to work," said
Customer Experience Benchmark Report – The Intersection of Business and Consumer Perspectives:
Change the Voice of the Customer Conversation in the Contact Center: There is an evolution happening in the contact center. Companies are moving away from simply handling volume efficiently and are beginning to answer the question "why?"
Real-Time Marketing Is Only the Beginning: Data-driven contextual marketing represents the next step of marketing maturity.
Machine Learning – The Next Generation of Insight: Artificial intelligence comes to everyday business, and analytics will never be the same.
Other articles include how some CEOs are prioritizing direct customer interaction as part of their daily executive responsibilities, ways to take a strategic approach to mystery shopping by applying data analytics, how to mix and match insight that comes from a variety of customer feedback tools, and why building a data process framework can help marketers more easily kick-start their data journeys.
Available online, in print or via mobile device, Customer Strategist is published quarterly and provides executives with insights that lead to innovative strategies for building more profitable customer relationships. It facilitates learning and action by presenting the most progressive thought leadership and providing access to the proprietary methodologies of