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Despite the promise of Big Data, Predictive Analytics, and Artificial Intelligence, many companies still struggle to capture value from their customer data. And unlocking the insights found in data is just the first step – understanding when, how and why to take action on these insights is necessary to create truly captivating customer experiences.
Investing in solutions and strategies that capture the hidden value in customer analytics and provide a roadmap for customer engagement will deliver ongoing business benefit. Forrester predicts that “by 2021, insights-driven businesses will take in $1.8 trillion in revenue, grow eight times faster than global GDP, and abscond with your customers in the process.”*
Join our guest Brandon Purcell, Principal Analyst at Forrester Research, TTEC senior executives and industry thought leaders as we discuss how connecting customer analytics and insights with CX consulting expertise creates captivating customer experiences and drives operational efficiencies.
Transform data into insights-driven programs that win, serve and retain customers
Collect and connect customer data from across the organization to gain a 360-degree customer view
Deliver personalized, omnichannel customer experiences at scale while improving operational efficiencies
Brandon serves Customer Insights Professionals, covering customer analytics and artificial intelligence. His work helps organizations derive meaningful insights from customer data to attract and retain customers, increase customer loyalty and profitability, and inform product development and service delivery.
*Insights-Driven Businesses Set The Pace For Global Growth,” Forrester, Brian Hopkins, James McCormick, Ted Schadler, October 2017