Happy customers are the cornerstone of a successful brand, but what does it really take to get them? With so many factors affecting customer interactions it can be hard to know where to focus your time and resources.
When’s the last time you bought a product or service from a brand and then never interacted with that brand again? It probably hasn’t happened often, if at all.
Over the years I have followed the development of Artificial Intelligence (AI) with some interest. Back when I was actually developing software myself it was quite a scientific interest - what will be possible and when?
A great deal of thought goes into designing a fantastic retail experience: store design, location, and a clear focus on omnichannel, all designed to deliver an online and in-store blended experience, add to this personalisation and the use of data to create insight into customer preferences - it can get really complex for both Customer and the Business;
But sometimes, it’s the really simple thoughts that count.
Apple has recently bought the British fintech startup Credit Kudos. This is a really interesting development because Credit Kudos offers an instant credit check service built on opening banking standards. Credit Kudos quickly scans the banking data of the customer to determine if a loan can be approved.
As retailers contend with the latest slate of challenges—inflation, snarled supply chains, the return to experience spending—there’s no overstating the importance of having a high-quality contact centre. Contact centres are often where customers directly interact with a brand, and their experiences can bring swift consequences: positive experiences can lead to sales and repeat business, while negative ones can turn customers off a brand for good.
The latest edition of the CX Pod Europe has just been published. This is our TTEC EMEA podcast and you can find it on all the usual podcast apps, or just listen online here.
It’s unquestionable that customer satisfaction is crucial to the success of a business. Satisfied customers are more likely to do business with you again and recommend your products and services to others. What is less clear is how to increase customer satisfaction, efficiently and effectively