Data Insights Are Human Insights

Video: MediaMarkt Sets Its Sights on CX Transformation

Most products have been commoditized and competing on price is a slippery slope. And as in other parts of the world, e-commerce has a growing presence in Turkey while mall and in-store traffic stagnate. To be competitive, MediaMarkt Turkey had to shift from a product-focused mindset to one that centered on the customer’s needs.