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TTEC
Customer Strategist Journal
Innovative strategies for building more profitable customer relationships. Published quarterly online and in print.

Podcast: Customer Delight Doesn’t Pay?

We've got the data to prove it. Emotional analytics is an emerging area that ties customer emotion and sentiment to tangible business outcomes. TTEC data science expert Peter Dorrington talks with Jeff Marcoux about how brands can influence positive customer emotion now and in the future by prioritizing interactions with individuals based on emotional attributes that have the most impact on business.