Customer Strategist Blog
Innovative strategies for building more
profitable customer relationships.
8 Messaging Myths Debunked
Messaging platforms like SMS, Facebook Messenger, Apple Business Chat, and WhatsApp (among many others) are our go-to preference for interacting with our friends and family every day. Savvy brands are quickly realizing that embracing these platforms is critical to meeting billions of customers where they are, all...
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The name of the game for The BRITE ’19 at Columbia University was building an impactful brand through purpose, technology, and cooperation. Attendees learned that creating genuine...
The value of trust helps people choose who they associate and confide with on a daily basis. But what happens when a company is dishonest with their customers or acts unethically? This year, data...
The mood at this year’s National Retail Federation (NRF) “Big Show” conference in New York was upbeat and optimistic. The event was packed and the news was good—2018 retail...
Consumer confidence is at an 18-year high and holiday shoppers are ready to spend. Total retail sales in the U.S are expected to exceed $1 trillion during the holiday season, representing the "...
Patagonia is endorsing two political candidates. Nike’s Colin Kaepernick ad spurred some customers to burn their sneakers. Are brands throwing out the rulebook on avoiding social and...
At Incite Group’s Customer Service Summit, executives and thought leaders discussed how to deliver the best customer service in a growing omnichannel world. A big theme was how to...
CRM has come a long way from being just a contact database where customer information is stored. We have identified four trends that are helping organizations in their quest for better customer...
How can we be more innovative? Savvy business leaders have realized that the answer to this question begins with another question: What do our customers need, want, and aspire to?
We asked some of the best analysts and industry experts to deconstruct the DNA of innovative customer experiences.
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