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When discussing omnichannel strategy, digital is nearly always considered a top priority. But every consumer has different digital preferences, and organizations must first understand how all the contact channels fit together before even beginning to think about implementing a full omnichannel plan.
That's why we've dug deeper into the digital experience by conducting a survey with consumers about their expectations and preferences when it comes to digital interactions with brands. These research findings provide insights into customer expectations and preferences, and can help guide your omnichannel strategy.
Read this strategy guide to learn:
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We're TTEC (NASDAQ: TTEC), a leading global technology and services provider focused exclusively on the design, implementation and delivery of transformative customer experience for many of the world’s most iconic and disruptive brands. The Company delivers outcome-based customer engagement solutions through TTEC Digital, its digital consultancy that designs and builds human centric, tech-enabled, insight driven customer experience solutions for clients and TTEC Engage, its delivery center of excellence, that operates customer acquisition, care, growth and digital trust and safety services. Founded in 1982, the Company’s 55,000 employees operate on six continents across the globe and live by a set of customer-focused values that guide relationships with clients, their customers, and each other.