Video: Authenticity and Emotion on Display

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Customer service is evolving, and while brands begin to implement the latest tools in automation and AI, genuine human values never go out of style. Zendesk’s latest event “The Future of Customer Experience” dove into the impact and need for authentic interactions as people and technology become interchangeably connected.

Just last year a survey by Stackla found that an 86 percent of customers believe that authenticity is a key factor in deciding what brand gets their business. The conference dove into this future where associates work alongside tech to provide exceptional, seamless service. Forrester’s Ian Jacobs predicted that emotional connection will be a key component of customer service. Presenters also discussed five trends that feeds demand for human value.

Learn more in the Customer Strategist Journal video, “The Future of Passion.”